Sunglass Collective combines international style with local service!
The family team behind Eyes Right Optical have launched their latest venture, promising to bring a new level of style and service to the Australian and New Zealand eyewear sector.
Running an independent optometry practice in 2020 requires more than just an outstanding level of care and service. While both are critical to maintaining a consistent clientele, people are also demanding access to a selection of high-quality frames that are varied enough to suit their own personal style. In the harsh Australian summer, a pair of sunglasses that are just as fashionable as they are functional is an absolute necessity.
With the market dominated by a few major brands, independent practices are searching for ways their product selection can stand out. As a result, a new company has launched to bring a selection of unique and fashionable sunglasses to create a point of difference for both practices and customers.
Sunglass Collective, the new company from the team behind Eyes Right Optical, has launched to provide a selection of high-quality, innovative and stylish sunglasses to independent practices. The Melbourne company’s arrival has already seen two major brands jump on board with exclusive distribution deals, and more expected to join in the near future.
Insight February 2020
Mark Wymond Managing Director:
Bollé and Serengeti, as well as Morel Azur, will be the first brands re-launched and launched by Sunglass Collective.
All of these powerful global brands have a strong heritage of design focused sunglasses, which feels like a perfect fit for what we like to sell.
Between these three powerhouse French brands, I believe that the selection of frames will help independent opticians stand out from the corporates. While services like next-day deliveries will help from a service perspective, the selection of brands will also help independents offer more personal and unique sense of style.